What do you think are the main components for you to achieve success on the net?

To have a success on the net is all about finding a focused niche Based topic or theme that has a demand. When you find a niche and you can master it, the rewards are higher due to more targeted traffic and less competition. Golf is not a niche but however night time golf is. Weddings are also not a niche but wedding photography would be, you could even go further and target wedding portrait photography which is basically a niche within a niche.  A niche is any topic that is within a main market and is easier to rank for due to drilling down into the overall market topic. The more specific you are the easier it is to rank and therefore you are more likely to get higher in the google page rankings.  Therefore more eyeballs !! Yes toe knitting is a niche but you may find it  difficult to monetize. Well I guess anyway!!

In the offline world it is relatively easy as its all to do with location, location, location.  A well located and stocked store on the high street or in a mall generally means instant traffic. The shop is visable and easy see. In the online world this is very different in fact its like comparing chalk to cheese as the two business modules are unique within their own right.

The online world means it is necessary to be seen in a different manor, people are looking for solutions and information. This therefore posses different ways of attracting the customer, because without customers or traffic there are  no sales. It is imperative you provide valued information and high value content that can be easily seen, and this has to be done with the search engines in mind, the higher the search ranking the easier the content will be viewed. Information always has to come first and income generation second, this is one of the main reasons people fail online. Keyword research is also very important when promoting within a niche and this can be done by picking keywords with a fairly low competition but  good monthly search ratios.

It is imperative therefore to have an offline to online mind shift for the way you do business to achieve a success on the net.

You need targeted traffic or you don’t have a business. It is always better to find a niche that you are interested in and that you know something about it.  Have you ever been on the telephone and you can instantly tell if the person is smiling or not, this is usually being  conveyed through  intonation even if you can’t see their face. It is important to build trust and credibility with your customer if you want to have repeat clientele and visits to your site.

Most online businesses fail because sadly enough the thought process goes straight to selling and collecting money and missing all the vital steps of providing theme based content, value and information.

In summary to have success on the net you must follow the basic online principles

Find a niche that you love and are passionate about !!

Do your keyword research.

Provide content and valuable information that people are searching for.

And last but for sure not least the other major component is copy writing, but I will keep that for another post as it is one of the most sort after attributes and deserves its own place on center stage.

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